The spice department . . . the Ipercoop Firenze . . . and the foreign foods shelf.
My previous post has inspired some comments. So I wanted to clarify a couple of things.
The question I posed was not, “Is Italian food good?” Or, “Is any particular regional cuisine good?” Or even, “Is American food better?”
The question I posed was: do Italians really love food, or do they just love their own food? The answer to that is sadly obvious. Above I have a photograph of the spice section of the Firenze Ipercoop, the foreign food section, and an overview of the food area of the Ipercoop.
The Ipercoop is big. As big as a Super Target or Wal Mart super center. That picture shows only the grocery half of the Eeper, not the household goods, etc… It’s enormous.
Now look at the spices. You’ll notice it’s a rather small display. And you’ll notice that when you boil it down you have perhaps a dozen herbs and spices. Basil. Oregano. Sage.
Lemon grass? Not so much.
This is a display that would embarrass the management of an Alabama Piggly Wiggly, let alone a metropolitan Publix, Safeway or Giant. As for the foreign foods — a few cans of frijoles refritos and some soy sauce — let me put this in context: the Italian foods section of any American supermarket — I mean, any tiny, rural American supermarket — is five times bigger than the entire Mexican/Chinese/Etc… area of this massive grocery store in this major city.
A commentor below suggests that perhaps Americans are in effect bragging about variety without any real appreciation for what they have. 30 years ago that may have been true. But the smug European notion of American ignorance about food and wine is absurdly outdated now. The average American “foodie” knows more about Italian regional cuisines by far than the average Italian knows about, say, Creole or Cajun or Tex Mex — our regional cuisines. Any American foodie can name a dozen Italian regional specialties and probably cook just about that many from memory. You know what Italians know about American food? Hamburgers. And . . . and nothing.
A sophisticated American foodie is familiar with various Italian cuisines, but also French, Spanish, Indian, Mexican, Thai, Vietnamese, Ethiopian, German, Portuguese, Japanese (and various subsets of Japanese,) Chinese (and various subsets of Chinese.) An educated American food-lover is extremely well-versed on food. Sorry, my Eurosnob friends, but I can grab the average New Yorker off the street at random, put him up against the average Roman, and I guarantee you the typical New Yorker’s food and wine knowledge runs far deeper.
And it is no surprise. Go into any American bookstore and you’ll find a cookbook section that runs to hundreds and even thousands of volumes, most of which are from various non-US cuisines. We have entire cable TV channels devoted to the cuisines of the world. When the guy who buys the cookbook, or watches the TV show goes looking for the unique wines and meats and vegetables and spices that form the basis of that ethnic cuisine, guess what? He finds them at his supermarket, his Whole Foods, his wine store, his gourmet store.
Let me make this as plain as I can: the herb and spice department of some of the better gas station mini-marts in the States is superior to that at the Ipercoop. No: that is not an exaggeration. Because at 2:00 am in Lubbock, Texas I guarantee you I can find basil and oregano at a 24 hour mini-mart, but at 10:00 am I can’t find caraway seeds or whole nutmeg at the giant Ipercoop in Florence.
If you don’t have the ingredients, you can’t cook the dish. It’s as simple as that. And a cook in Florence — no matter how motivated — would have one hell of a time trying to cook anything that wasn’t Italian. Try making Thai food with what you can find at the Ipercoop.
This is not a slam on Italian food, per se. It’s a commentary on a closed monoculture which prides itself on a superiority it has long since lost. You cannot maintain supremacy if you refuse to innovate, if you close yourself off to new influences, and fail to challenge yourself. And you cannot claim to “love food” or “love wine” when your definition of food and wine is entirely chauvinistic.
Loving only what you know, only what you have always known, only what your parents and grandparents before you knew and loved, and remaining willfully indifferent to all the glories the world of food and wine has to offer, is ignorant, foolish and provincial.
Exactly the kinds of adjectives Europeans accurately applied to Americans . . . a long time ago.



I'm a kid's book writer. So is my wife. I write under the name Michael Grant. (Gone - HarperTeen.) She writes under the name Katherine Applegate. (Home of the Brave - Feiwel and Friends, and Roscoe Riley Rules - Harper Children's.) In the old days we co-wrote under various names, including K.A. Applegate. (Animorphs - Scholastic.)